Shock and oh: Poonam Pandey’s fake death news shows creeping rise of shock advertising

Its purpose is to be a differentiator and it is gaining ground, said marketers, who also noted that such advertising is a double-edged sword as it can harm a brand’s reputation if not done right

from Moneycontrol Technology News https://www.moneycontrol.com/news/technology/shockoh-poonam-pandey’s-fake-death-news-shows-creeping-riseshock-advertising_17431391.html