Marketers must focus on boosting Gen Z’s personal brand: Gartner

The research reveals that 81 percent of Gen Z consumers report they follow friends online, but only about 30 percent are following brands.

from Moneycontrol Technology News https://www.moneycontrol.com/news/technology/marketers-must-focusboosting-gen-z’s-personal-brand-gartner_12550081.html