Bajaj Takes on Hero Honda

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In the context of Indian two wheeler bikes, Bajaj Auto the number two player has recovered its loss in share market in the last few quarters, but the challenge still remains dinging Hero Honda leadership. With the launch of the Discover 100 cc nine months ago, Bajaj has sold more than five lakh units of Bajaj Discover, which helped the company to regain its crucial market shares.
It is also pushing up with attractive finance options from Bajaj Auto Finance, but not to forget TVS and Mahindra who have also seen small yet sure gains in their market shares.

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